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Web Content Mass + Keyword Optimization + Links = SEO |
by:
Joel Walsh |
How does web content really affect SEO? It's often said that the answer is simply that content does not affect SEO very much–it's all about more technical issues. Yet a website's content still plays an enormous and fairly direct role in search engine ranking.
Of course, the whole goal of the search engines' ranking schemes is precisely to deliver good, relevant content to users. The mechanism for how search engines select and reward good, relevant content is essentially just a technical issue, though admittedly an extremely important technical issue.
But even in purely technical, mechanistic, terms, web content affects search engine rankings three ways:
1. inbound links
2. website mass
3. keyword optimization
1. Web Content and Inbound Links
Inbound links are the number-one factor in getting search engine rankings. They also y
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