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Blog Marketing:
Guerrillas stalk the Internet |
by:
Gunnar
Berglund |
Blogs, are often defined as
frequent and ongoing publications of personal thoughts and
opinions of the Internet or websites. And, of course - all of
certainly know what Marketing is. We are constantly bombarded
with every sort of Marketing ploy through almost all forms of
electronic media and print media as well. Blog Marketing is an
exploding tactical and strategic process on the Internet whereby
personal opinion and marketing coalesce to advise, promote,
guide, persuade or dissuade any or all of us in our purchasing
decisions.
The Blogger generally provides his/her
expertise and opinion to "assist" the consumer in making all
sorts of decisions. These Blogs cumulatively provide guidance on
virtually every aspect of known existence. Blog Marketing is
potentially a perfect platform for "guerrilla warfare" marketing
as well - everyone from Joe Schmoe on the street to top
politicians and corporate executives can use this method to
promote a personal agenda or to sell something in the guise of
authoritative and disinterested position. Caveat emptor is the
watch phrase still as it will always be. Still, Blog Marketing
offers many positive contributions as well. The future customer
is able to obtain more information about positions, products, or
services than in the traditional marketing format of
advertisements.
Opinion is what it is and everyone knows
the old saying about opinions - it would behove the person being
blogged to consider and the potential agendas of the Blogger.
The promise of blogging is that more information about the
subject may be obtained or that truly outside of the box
thinking might emerge into public view.
About the
Author
Gunnar Berglund has been a "internet- hardworker" for the last five years He
publishes The meonit Gazette http://gazette.meonit.com and run
http://www.meonit.com and http://www.visualxmleditor.com |
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